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Moto Marketing Podcast

The Moto Marketing Podcast: Episode #9

Bob Weber, founder of 6D Helmets, and Luke Nesler, Impakt Media CEO, discuss how Bob started 6D. They go on to talk about how 6D Helmets' growth, abilities, and how he markets them that allows them to stand out to riders today.   THE ZONE Origin of 6D The Deegan Family and Their Ties With 6D The Importance of Safety in Motocross Can You Register Purchase Inspiration? How to Track Benefits of Partnerships Exposure on Investment (EOI) Minimizing Risk Level in Motocross Outlining Goals for Campaigns   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=groW6543rDI...

Bob Weber, founder of 6D Helme...

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The Moto Marketing Podcast: Episode #8

Kreft Moto's Dan Hallada and Luke Nesler strike up talk about how he found his way from Honda to Kreft and CushCore. Starting out as an engineer, Dan found himself in marketing and loving every minute. They also talk about the niche audience that Dan's business has, and how they've created success within such a small community.   THE ZONE Anaheim 1 Building a Successful Business with Small Audiences More than a Mom-and Pop's Shop Engineering and Betterment of Product Clear Messaging Across All Platforms Physical or Digital Organic Growth, Word-of-Mouth Supercross 2020   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=OB5gT1wpzrY...

Kreft Moto's Dan Hallada and L...

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The Moto Marketing Podcast: Episode #7

Scott Sepkovic, of Arma, and Luke discuss how he had a hand in making Monster become such a massive brand at the X Games nearly a decade ago. Amongst other things, the duo talk about the up and coming Arma, and how Scott and his team are working to build it into a notorious motocross brand. The Zone Origin of Arma Chad Reed and Arma X Games Guerilla Marketing Demographics and Its Potential Range Riders Testing Products The Need for Tribe-like Community You Can Trust   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=x5ray-GXa-8[/embed]...

Scott Sepkovic, of Arma, and L...

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The Moto Marketing Podcast: Episode #6

This week's episode features Cobra's Sean Hilbert and host Luke Nesler talking about how on-track results helped grow Cobra Moto's brand. Also, they touch on digital platforms and considering their impact on the moto world and marketing new products. The Zone History and Cobra's Success On-Track Results The Niche Group of Moto Kids E-Bikes and Their Potential Educating the Marketplace Influencers and Lifestyle Brands   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=jZDQ4HVrQeE[/embed]...

This week's episode features C...

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The Moto Marketing Podcast: Episode #5

In this week's jam-packed episode, cohosts Luke Nesler and George Cicci sit and gab about 2020 marketing strategies that will benefit moto brands, as well as inappropriate holiday sweaters. The Zone RoAS (Return on Ad Spend) and Budgeting The Do's and Don't's of Ad Campaigns Planning Ahead for Seasonal Advertising Shopify, Shopify, Shopify The "Look Book" that is Instagram and Its Future FB and Instagram Ads: The Algorithm Branding Alignment   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=6c2Oxsqs9ZI[/embed]...

In this week's jam-packed epis...

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The Moto Marketing Podcast: Episode #4

This week, Jason Gearld and Luke talk about Gearld's love for motocross and how he turned his passion into his day job. They dive deep into how the brand was created, the company grew, and what the brand can achieve in the upcoming year. The Zone Topics in this episode: The Importance of Storytelling The Marriage of Branding and Metrics Remarketing Educating the Marketplace Challenges   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=QVtLX7n-1Rc&t=31s[/embed]...

This week, Jason Gearld and Lu...

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The Moto Marketing Podcast: Episode #3

In this episode, Renthal's Paul Perebijnos and Impakt's Luke Nesler sit down and talk about their unorthodox journeys into how they got where they are today. They also gab about authenticity and candor within branding and why it's prudent to do so. The Zone Topics this episode: Product Development and Marketing/ Getting the Word Out Each person is their own brand. Knowing the people you work with - don't be afraid to Google before you sell. From top to bottom, successful collaboration for the big and small projects. Authenticity and Candor within Branding Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row]   [embed]https://www.youtube.com/watch?v=9Kjwpcft6qM[/embed]...

In this episode, Renthal's Pau...

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The Moto Marketing Podcast: Episode #2

In this episode, Brett "BJ" Smith joins hosts Luke Nesler and George Cicci to talk about the origin story of Brett's business, We Went Fast , and how he started it from the ground up. This is all about gaining a community, how to launch your motocross brand, and maintain audience attention. The Zone Topics this episode: Creating an Online Community How to start with social media and branching to other platforms to elongate your posts. Moto Marketing and Testing Your Content Ever-changing Audience Interest and Who is Engaging? Know Your Content Value/ Potential Impact The Perfect Amount of Posting Merchandise Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row]   [embed]https://www.youtube.com/watch?v=I3HWWf4-RU8[/embed]...

In this episode, Brett "BJ" Sm...

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The Moto Marketing Podcast: Episode #1

In this episode, Davey Coombs of Racer X and Luke Nesler, CEO of Impakt Media, discuss branding on social media and how to optimize your audience reach. The pair analyze the roller coaster that is media and talk who has it down when it comes to communicating with their fanbase.   The Zone Topics this episode:  Who's hitting the mark with their motocross branding and marketing? Quality v. Quantity #Value Relevant Social Media Platforms Do's and Don't's of Audience Reach Future of moto marketing and constantly morphing media. Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row]   [embed]https://www.youtube.com/watch?v=S1NXKYTOf_8&t=343s[/embed]...

In this episode, Davey Coombs ...

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