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The Moto Marketing Podcast: Episode #26

Luke Nesler is joined by Chris Riesenberg of Race Tech Suspension and Engines. They take a dive into what Race Tech has contributed to in building their brand. Talking multi-channel marketing and relationships, they discuss the patience and testing it takes to get things right. THE ZONE Topics this episode: Web, Social, and Branding Responsibilities Suspension and Engines Expectations and Platforms Finding the Right Events, People, and Places Utilizing the Voice of Your Riders Brand Awareness and Association Old School "Word of Mouth" Spending Money on What's Really Worth It Partnerships and Associations Even Support Your Weekend Warriors Matter as Much as Your Athletes Patience is Major Key, Be Relaxed YouTube Presence Relationships and Business Success Go to meetingwithluke.com if you want to...

Luke Nesler is joined by Chris...

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The Moto Marketing Podcast: Episode #23

Luke is joined by Dylan and Melissa of Youth Off-Road Riders to talk how they can grow their organization. They discuss amazing strides in growing their riding community of children, and even getting parents involved for a whole family affair! THE ZONE Topics this episode: Mentoring New Youth Riders Growing their Riding Community Sponsors and Representatives Increasing Family Togetherness within their Org. How Everyone Benefits Together Expansion Plans Kids Teaching Kids Social Media and Word of Mouth Volunteering and Dealerships For more information on Youth Off-Road Riders, you can find them at their website here. They are also on Instagram, Twitter, Snapchat, and Facebook. Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up...

Luke is joined by Dylan and Me...

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The Moto Marketing Podcast: Episode #22

Polar's Wayne Vartabedian talks with Luke to discuss how the fitness tech company has become one of the go-to fitness watch brands for MX pros. Using social media, Polar has been able to connect and reel in the right audiences with the right influencers. THE ZONE   Topics this episode: A Bit of Backstory Smart Watch Distinction Bringing Moto Industry Fandom into Polar Watches Social Media Reach and Mastery Getting Acquainted with the Industry from a Business Standpoint, not Just a Fan's Podcast Power Giveaways and Donations Influencers and the Benefits Going from Nothing to a Household Name Pick Your Promoters Wisely   Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time...

Polar's Wayne Vartabedian talk...

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The Moto Marketing Podcast: Episode #21

Andy Gregg, of Guts Racing, and Luke run through the creation of the brand, all the way to how they became top dog in seat technology. THE ZONE Topics this episode: Brief History of Guts Racing Networking within the Sport Reputation Creation Comparing Competitors What Makes Guts Racing Stand Out Importance of Social Media Exposure Discounts, Free Items, and Offers Podcasts and Their Impact Influencers Personal Posts and BTS Content   Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he'll get in contact with you. Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=ogNRHqwGEWM...

Andy Gregg, of Guts Racing, an...

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The Moto Marketing Podcast: Episode #20

Dale Spangler of Tucker Powersports rolls in to talk with Luke about all things content marketing. Dale has been a key component to the growth of Tucker Powersports' online presence with creating engaging content. From social media, to video, to blog posts, they're stellar at keeping the content interesting for their consumers. Take a listen to grab information on how to grow your organic content marketing for your business. THE ZONE Topics this episode: The Video, Photo, and Blog Mix Your Audience's Varied Interest and Attention What Works and What Doesn't Adspend and Targeting Posts Targeting Our Audience, but Saving Room for Those Looking for Your Business Influencer Strategy Expectations in an Influencer Relationship Sponsorships Expanding Team and Content Red Bull's Example,...

Dale Spangler of Tucker Powers...

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The Moto Marketing Podcast: Episode #19

Tyler Pierce, YouTube's Vegan Cyclist and former moto dealership owner, joins Luke Nesler to talk adjusting your business for the future. They discuss how Tyler lost and rebuilt a brick-and-mortar business using personal branding and online businesses. The COVID-19 crisis is causing panic to brick-and-mortar businesses in every category everywhere, so they give advice on how online awareness could be what saves your business. THE ZONE Topics this episode: The Stereotype of Veganism, Especially in Advertising Starting Young and Worn Thin The Fall to a Rise Online Branding Revenue Streams in Different Markets Social Media Benefits Start Generating Online Presence, It Could Save Your Business Creating Content: Small Reward, But a Reward Nonetheless You Can Survive This If You Adapt to the...

Tyler Pierce, YouTube's Vegan ...

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The Moto Marketing Podcast: Episode #18

Luke Nesler is accompanied by George Cicci, Impakt Results CMO, as they discuss the importance of driving sales online during these strange times. They lay out how quick actions can help your brand and your business longevity. THE ZONE Topics this episode: Impakt's EMTB Team and their First GNCC Event in Georgia Talking Next Steps for Businesses How Can We Help Clients Amidst COVID-19 Online Sales are a Critical Component of Your Brand Online Shopping During Epidemics Solid Platforms and Product Availability Planning with Advertising and Digital Marketing 20% Off Remarketing, Cart Abandonment, Outreach Ads and Campaigns Dynamic Retargeting Have Fun with Your Ad Copy What Can You Do To Boost Your Business Internally   Go to meetingwithluke.com if you want to talk about...

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The Moto Marketing Podcast: Episode #14

Donny Emler Jr. (a.k.a. Lil D) talks with Luke Nesler to chat FMF, one of the iconic pillars of motocross branding. Donny and Luke gab about the long road FMF embarked on to become one of the most recognizable moto brands.   THE ZONE Topics this episode: Building a Brand into a Household Name The Evolution of Technology and Social Media Using Socials to Sell All Aspects of Your Brand Subscription Service Adaptivity as Trends Change Specialty Items Brand Collaborations Storytelling   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=UKXSuQpr84Y...

Donny Emler Jr. (a.k.a. Lil D)...

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