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The Moto Marketing Podcast: Episode #27

Luke Nesler is with Panic Rev's John Parkinson to talk about how he built his brand and how it continues to morph and adapt. THE ZONE Topics this episode: A Christian Ministry in Motocross Brand Identity and Meaning Customers are Partners Creating Conversation Their Camps Adaptation and Morphing Growth in the Business Athletes that have Carried the Brand Partnerships are Friendships The Importance of Your Relationships with Everyone What They're Actively Doing To Grow More Than Just Your TShirt, We Mean So Much More Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he'll get in contact with you. Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank"...

Luke Nesler is with Panic Rev'...

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The Moto Marketing Podcast: Episode #26

Luke Nesler is joined by Chris Riesenberg of Race Tech Suspension and Engines. They take a dive into what Race Tech has contributed to in building their brand. Talking multi-channel marketing and relationships, they discuss the patience and testing it takes to get things right. THE ZONE Topics this episode: Web, Social, and Branding Responsibilities Suspension and Engines Expectations and Platforms Finding the Right Events, People, and Places Utilizing the Voice of Your Riders Brand Awareness and Association Old School "Word of Mouth" Spending Money on What's Really Worth It Partnerships and Associations Even Support Your Weekend Warriors Matter as Much as Your Athletes Patience is Major Key, Be Relaxed YouTube Presence Relationships and Business Success Go to meetingwithluke.com if you want to...

Luke Nesler is joined by Chris...

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The Moto Marketing Podcast: Episode #25

Stefy Bau of InIt Esports is with Luke Nesler this week on The Moto Marketing Podcast. Stefy is one of the greatest women's motocross-ers ever. After retiring from pro-racing, she has continued to make her mark in esports. Stephy talks with Luke about her career and how she's helping the growth of moto in the esports community. THE ZONE Topics this episode: Pro Moto Accomplishments, and the Pivotal Icon She Became Brief Personal Backstory eMTB Circuit Athlete to Business How Massive eSports has Become eSports Championships Promotions COVID-19 and Its Effect on eSports AI Racing and Growth in Realism within Gaming Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time...

Stefy Bau of InIt Esports is w...

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The Moto Marketing Podcast: Episode #21

Andy Gregg, of Guts Racing, and Luke run through the creation of the brand, all the way to how they became top dog in seat technology. THE ZONE Topics this episode: Brief History of Guts Racing Networking within the Sport Reputation Creation Comparing Competitors What Makes Guts Racing Stand Out Importance of Social Media Exposure Discounts, Free Items, and Offers Podcasts and Their Impact Influencers Personal Posts and BTS Content   Go to meetingwithluke.com if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he'll get in contact with you. Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=ogNRHqwGEWM...

Andy Gregg, of Guts Racing, an...

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The Moto Marketing Podcast: Episode #20

Dale Spangler of Tucker Powersports rolls in to talk with Luke about all things content marketing. Dale has been a key component to the growth of Tucker Powersports' online presence with creating engaging content. From social media, to video, to blog posts, they're stellar at keeping the content interesting for their consumers. Take a listen to grab information on how to grow your organic content marketing for your business. THE ZONE Topics this episode: The Video, Photo, and Blog Mix Your Audience's Varied Interest and Attention What Works and What Doesn't Adspend and Targeting Posts Targeting Our Audience, but Saving Room for Those Looking for Your Business Influencer Strategy Expectations in an Influencer Relationship Sponsorships Expanding Team and Content Red Bull's Example,...

Dale Spangler of Tucker Powers...

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The Moto Marketing Podcast: Episode #19

Tyler Pierce, YouTube's Vegan Cyclist and former moto dealership owner, joins Luke Nesler to talk adjusting your business for the future. They discuss how Tyler lost and rebuilt a brick-and-mortar business using personal branding and online businesses. The COVID-19 crisis is causing panic to brick-and-mortar businesses in every category everywhere, so they give advice on how online awareness could be what saves your business. THE ZONE Topics this episode: The Stereotype of Veganism, Especially in Advertising Starting Young and Worn Thin The Fall to a Rise Online Branding Revenue Streams in Different Markets Social Media Benefits Start Generating Online Presence, It Could Save Your Business Creating Content: Small Reward, But a Reward Nonetheless You Can Survive This If You Adapt to the...

Tyler Pierce, YouTube's Vegan ...

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The Moto Marketing Podcast: Episode #18

Luke Nesler is accompanied by George Cicci, Impakt Results CMO, as they discuss the importance of driving sales online during these strange times. They lay out how quick actions can help your brand and your business longevity. THE ZONE Topics this episode: Impakt's EMTB Team and their First GNCC Event in Georgia Talking Next Steps for Businesses How Can We Help Clients Amidst COVID-19 Online Sales are a Critical Component of Your Brand Online Shopping During Epidemics Solid Platforms and Product Availability Planning with Advertising and Digital Marketing 20% Off Remarketing, Cart Abandonment, Outreach Ads and Campaigns Dynamic Retargeting Have Fun with Your Ad Copy What Can You Do To Boost Your Business Internally   Go to meetingwithluke.com if you want to talk about...

Luke Nesler is accompanied by ...

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The Moto Marketing Podcast: Episode #9

Bob Weber, founder of 6D Helmets, and Luke Nesler, Impakt Media CEO, discuss how Bob started 6D. They go on to talk about how 6D Helmets' growth, abilities, and how he markets them that allows them to stand out to riders today.   THE ZONE Origin of 6D The Deegan Family and Their Ties With 6D The Importance of Safety in Motocross Can You Register Purchase Inspiration? How to Track Benefits of Partnerships Exposure on Investment (EOI) Minimizing Risk Level in Motocross Outlining Goals for Campaigns   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] https://www.youtube.com/watch?v=groW6543rDI...

Bob Weber, founder of 6D Helme...

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The Moto Marketing Podcast: Episode #7

Scott Sepkovic, of Arma, and Luke discuss how he had a hand in making Monster become such a massive brand at the X Games nearly a decade ago. Amongst other things, the duo talk about the up and coming Arma, and how Scott and his team are working to build it into a notorious motocross brand. The Zone Origin of Arma Chad Reed and Arma X Games Guerilla Marketing Demographics and Its Potential Range Riders Testing Products The Need for Tribe-like Community You Can Trust   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=x5ray-GXa-8[/embed]...

Scott Sepkovic, of Arma, and L...

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The Moto Marketing Podcast: Episode #6

This week's episode features Cobra's Sean Hilbert and host Luke Nesler talking about how on-track results helped grow Cobra Moto's brand. Also, they touch on digital platforms and considering their impact on the moto world and marketing new products. The Zone History and Cobra's Success On-Track Results The Niche Group of Moto Kids E-Bikes and Their Potential Educating the Marketplace Influencers and Lifestyle Brands   Send us your burning questions: [email protected] ! [vc_row][vc_column][eltd_button size="huge-full-width" type="" target="_blank" icon_pack="" font_weight="100" text="Work With Impakt Media" link="https://thinkimpakt.com/"][/vc_column][/vc_row] [embed]https://www.youtube.com/watch?v=jZDQ4HVrQeE[/embed]...

This week's episode features C...

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