The Moto Marketing Podcast: Episode #7
Scott Sepkovic, of Arma, and Luke discuss how he had a hand in making Monster become such a massive brand at the X Games nearly a decade ago. Amongst other things, the duo talk about the up and coming Arma, and how Scott and his team are working to build it into a notorious motocross brand.
- Origin of Arma
- Chad Reed and Arma
- X Games
- Guerilla Marketing
- Demographics and Its Potential Range
- Riders Testing Products
- The Need for Tribe-like Community You Can Trust
Send us your burning questions: [email protected] !